ICBC Portland 2018 Recap
The International Cannabis Business Conference (ICBC) in Portland was a remarkable success. Along with connecting with old and new contacts, we were able to present some new concepts for labeling cannabis flower based on the chemo-profile of the product, rather than typical trade names.
It will be important for brands to have the opportunity to use fun trade names that express the character and culture of their brand, but, it is also critically important that consumers have readily accessible label information that informs them of constituents of the product—particularly when these constituents impact the user experience.
Check out the video above for a brief intro and stay tuned for more info on this exciting and important topic.